Hello. I’m a London based integrated designer of over 10 years experience with an expanding focus in UI and UX design. I’ve lived in Malaysia, Melbourne and London where I’ve worked for a variety of businesses ranging from cozy to medium and large agencies in sectors that include fashion, beauty, media, charity and entertainment. I have a keen interest in digital tech, a curious mind and a passion for learning something new. Outside the design world, I am a hobbyist photographer, adventure foodie, badminton player and travel explorer.


I’m always open for creative challenges! If you have a project that you think I may be able to help with, drop me a line through linkedin or twitter.


Freelance Senior Designer | Digital | Integrated | Growing UI & UXer

May 2010 – Current | London, UK

Integrated designer and creative artworker with growing skills in UI and UX design. As a design nomad, I have worked in companies ranging from cozy studios, corporates to large agencies in a variety of industries ranging from beauty & healthcare, digital media, POS, charity to advertising. 


Mid-Weight Graphic Designer | Popart Australia

Dec 2008 – Feb 2010 | Melbourne, Australia

Collaborated with industrial designers to design point-of-sale and pitch presentations. Role required taking the ownership of each project from attending job briefings, liasing with clients through to finished art. Each brief required a fresh perspective, while maintaining consistency with international brand guidelines. Major clients include Loreal, Garnier, Maybelline, Elvive, Microsoft and Kraft.


Marketing Graphic DesignerDexion Australia

Feb 2007 – Dec 2008 | Melbourne, Australia

Worked within the Marketing department to provide design, advertising and promotional support to Dexion Australia, Asia, New Zealand, Middle East and 20 Dexion Supply Centre franchises located Australia-wide. Develop communication materials and liaise with suppliers through to production stage.


Junior Graphic DesignerBlue Boat Design

Oct 2003 – May 2006 | Melbourne, Australia

Collaborated with designers, photographers and production manager to complete design tasks as effectively and efficiently as possible. Experience in interpreting briefs, providing conceptual sketches through to finished artwork. Clients include Black Dog Books, The Natural Source, Nufarm, Immigration Museum, Scienceworks, Gandel Retail Management, Green Point Wines and Alpine Resorts.


Graduate Graphic DesignerWilliam Harald-Wong & Associates

Dec 2002 – Feb 2003 | Kuala Lumpur, Malaysia

Worked independently in a high-pressure environment and discovered the inner workings of the design consultancy.


The School of UX

Feb 2017 – Dec 2017 | London, UK

Completed several short courses from The School of UX where I learnt the fundamentals of what makes good user experience from conducting user research, understanding the user journeys, creating mockups, the necessities of low and high-fidelity prototyping, user testing for accessibility and the importance of analytics.


Mobile UX London (MUXL)

May 2017 – Jun 2017 | London, UK

The 8 week MUXL course thought me the fundamentals of what it takes to create a successful, user-centred product / service and how it can add value to a business. Here, I had the opportunity to learn from UX industry experts the process of ideation, flow creation, wireframing basics, usability testing, UX research methods and stakeholder management.


Bachelor of Design (Visual Communication) | Monash University




July 2018 TEDxLondon: Beyond Borders

April 2018 Focus Inside: An Ethical Tech Design Hackathon by Consciously Digital

Feb 2018 Persuasive Design by the School of UX

Dec 2017 How to Start a Career in UX Design by the School of UX

June 2017 The UX Conference by the School of UX

May 2017 UX Academy Training by MUXL

Feb 2017 Designing Pixel-Perfect UI by the School of UX

Jan 2017 UX Design Course for Startups, App Developers and Web Designers by the School of UX

April 2016 Chew the Fat – Chloe Macintosh


Don’t make me think (Revisited)

– Steve Krug


Lean UX: Designing Great Products with Agile Teams

– Jef Gothelf and Josh Seiden


UX for Lean Startups

– Laura Klein