Marie Curie

Whilst at Arthur London, a new logo and brand voice was designed to achieve maximum impact in a busy charity sector. The hand drawn daffodil was inspired by the daffodil pictures of their service users and hospice visitors and has been upweighted to represent positivity, hope and openness. A series of design experiments were performed, with each step refined through rigorous user testing feedback. A yellow world was then created via the bold use of yellow and supporting hand drawn illustrations that had the ability to flex across the entire brand.